![]() ![]() “I would say a signature of mine over the years has been real ’70s and ’80s big, bold colors, like blues, purples, and pinks," she says. Her true passion is makeup, so she loves experimenting, and no two looks are ever the same. ![]() It helped teach me more about our culture as queer people and the power that drag queens hold in our family.” “Drag really taught me how to know and love myself better. Kat Von D created an eyeshadow palette inspired by Divine, 30 years after the queen passed away.Instagram/ grew up in the small town of Burlington, Vermont, so there wasn’t a huge scene to jump into, but drag is ultimately what helped me realize who I am-it gave me so much more self respect and courage,” says Marjorie Mayhem, who currently lives in New York City. Sugarpill, a vendor at DragCon and popular brand among queens, has collaborated with other Drag Race alums like Trixie Mattel and Kim Chi. Drag Race season 9 winner Sasha Velour took the reigns at Opening Ceremony’s Spring 2019 show, which collaborated with Maybelline on drag-inspired makeup looks paying homage to icons like Lady Bunny and Divine. Miss Fame, a Drag Race contestant from season seven, just launched a namesake beauty line in September. This shift signals a more symbiotic relationship between the drag world and the beauty world-and it’s evident in the way more queens are landing beauty deals and launching their own makeup projects. It includes shades with names like “Wig” and “Tea,” words plucked from the drag vernacular. Meanwhile, Charles-who has called himself a “ HUGE” fan of RuPaul’s Drag Race-recently launched his “ Sister Collection” eyeshadow palette with Morphe. Gutierrez’s Lunar Beauty palette was called “Life’s a Drag” to pay homage to his drag influences. Manny Gutierrez, Maybelline’s first male face, and James Charles, CoverGirl’s first male face, have both become so influential they’ve launched makeup collaborations as well. ![]() Patrick Starrr, who has over four million subscribers on YouTube and multiple M.A.C collaborations under his belt, got his start making drag tutorials. Patrick Starrr with one of his M.A.C products, Manny Gutierrez’s "Life’s a Drag" Lunar Beauty palette, James Charles’ Morphe palette. While ‘90s media briefly embraced drag queens in movies ( Priscilla, Queen of the Desert, Paris Is Burning), talk shows ( Arsenio Hall, Sally, Geraldo Rivera), and beyond (RuPaul’s cameo in The B-52’s “Love Shack” music video, RuPaul and M.A.C's Viva Glam campaign), the community was still largely in its own bubble. New York City was an incubator for the scene: Uptown, Harlem ballroom culture (which dates back as early as the 1920s) thrived, providing a space for more Black and Latino performers downtown, queens were booking hot spots like Pyramid, Limelight, and Tunnel. “It was the first time that I truly felt celebrated, accepted, admired, and it gave me the confidence and the courage that I felt like I'd always lacked,” he recalls, “Because of drag, now I feel like even oozed on out into my personal life.”įor decades, drag was a subculture only found when sought. ![]() performer Justin Dwayne Lee Johnson, whose stage name is Alyssa Edwards, says the first time he stepped out of his house in full makeup and hair was an “electrifying” feeling. ![]()
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